seo checklist search engine optimization
SEO Checklist (Search Engine Optimization)

Website Search Engine Optimization

Website search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines such as Google or Yahoo, via the "natural" or "un-paid" routes. SEO is the greatest way of getting "FREE TARGETED TRAFFIC" to your website or web page.

Below you will find the ultimate free website SEO checklist, read very carefully and apply accurately to your web site or web page for your choosen keywords. This will hugely increase your websites rating, (just try it, and you won't be disappointed!). I'd appriciate your feedback and comments: [info@webbusinessreviews.com]


On-page Site SEO check list

Page

Each page should be optimzed for one main keyword or phrase that is the most relevant for that page.


Your Page Title        (The page title provides a description of what the page is about)

The page title shoud contain the main keyword phrase for the page
The page title should be no longer than 70 characters
The page title should not contain special characters expect - : |


Meta Desription        (The meta description is what will show up on the search engine results page)

It should contain the relevant keyword phase
It should contain no longer than 150 characters


Meta keywords        (Meta keywords is a list of keywords relevant to the web page)

The meta keyword tag shoud contain approximatley 5 relevant keyword phrases only
Each keyword should be similar to each other for a page
Separate each keyword by commas,


URL's

URL's should contain main page keyword i.e http//www.yoursite.com/main-keyword.html


Internal linking

Navigation throughout your site should be easy 
Use relavent keywords in anchortext


Content

Continue to add more content to achieve higher rankings
Content should be of good quality, unique and relevant
Update content regularly


Headings

Use heading tags for page and section headings
Heading tags should contain keywords for the page
The main heading tag should contain the main keyword for the page


Keyword In Content

Keywords should appear as close to the top of the page as possible
bold, italicise and underline important keyword phrases


Images

Images should be named accurately
Always use alternative text in each image
Use relevant keyword in each image if possible


Outbond linking

Add links to relevant authority sites


Sitemaps

Provide a sitemap on your site
A sitemap should contain  text links
A sitemap should link to all important pages on your site


XML sitemaps

Provide a XML sitemap on your site
Specify the location of your XML sitemap in your robots.txt file


robots.txt

The robots.txt file is used by the search engine robots to determine what to do when they reach your website like which parts of your site to visit and which to avoid

use Disallow; to define sections that shouln't be crawled

(directories and pages that are disallowed can still be indexed and can still carry PageRank)
Specify the location of the websites XML sitemap using Sitemap;


Redirects

Use 301 (permanent) redirects
Avoid 302, Java, Meta refreshes and html redirects


Canonicalization

Search engines see http://www.mysite.com and http://mysite.com as two different sites

choose one url for your site: http://www.mysite.com or http://mysite.com
use a 301 redirect should to redirect one url to the other


NoFollow

The NoFollow link attribute is used to tell the search engines not to follow a link

Use the NoFollow attribute on non important pages like private policy and terms and conditions


NoIndex

The NoIndex header attribute should be added to any pages that you don't want the search engines to index



Related Pages:        
SEO 101 - Tips, Tricks & Guides
How To Get Listed In Google
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David Ansley, EzineArticles.com Platinum Author
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